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Blog Archive

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Have You Experienced Sendphobia?

Kevin Garber (General Manager) – November 29, 2007

If you are an email marketer who has sent out a campaign to a sizable database, then you are a likely candidate who has suffered what I like to call 'Sendphobia'.

Sendphobia is that feeling that you get just before you hit the send button on a large (or sometimes small!) campaign. That deep feeling of fear and anxiety. The little flutter in your belly that makes you squirm in your seat. The beads of sweat that form on your brow.

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How do I Increase my Open Rates?

Kevin Garber (General Manager) – November 15, 2007

An open rate is a measurement that describes how many people have opened your email. Usually this is a percentage measured against how many emails you sent out. It is difficult to pinpoint what is an acceptable open rate because every database and industry is different. But a round figure for an email marketing campaign to aim for would be 25%-35% open rate.

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What's in it for me?... Creating a Newsletter that Informs as well as Sells

Kevin Garber (General Manager) – October 25, 2007

This issue I would like to talk about email newsletters, the strategy behind them and why they should be both beneficial to the sender as well as the receiver.

Whether you are a business who sells products or services, we can all benefit from communicating regularly to our customers. But this doesn't always have to be with direct selling and I would actually advise against sending too much EDM (Electronic Direct Mail) as you can upset your database and ultimately cause them to unsubscribe.

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Getting the Most Out of Your Landing Page

Kevin Garber (General Manager) – October 11, 2007

How many times have you filled out your details on a website only to be directed to a dead end with no further direction?

A landing page (or a thank you page as some call it) is a web page that users are directed to after they complete an online webform, subscription form, RSVP form or survey.

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Full Outsourced vs Self Serviced Email Marketing Solutions

Kevin Garber (General Manager) – September 13, 2007

When a lot of businesses (both corporate and SME) consider using an email marketing service, there are two key options they are faced with: Full Outsourced Solutions and Self Serviced Solutions.

A self serviced solution is when a business is given access to a system and a person or team is tasked with developing newsletters and EDMs (Electronic Direct Mail) internally. This is achieved from using the system WYSIWYG editor or other HTML editing software.