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Full Outsourced vs Self Serviced Email Marketing Solutions

Kevin Garber (General Manager) – September 13, 2007

When a lot of businesses (both corporate and SME) consider using an email marketing service, there are two key options they are faced with: Full Outsourced Solutions and Self Serviced Solutions.

A self serviced solution is when a business is given access to a system and a person or team is tasked with developing newsletters and EDMs (Electronic Direct Mail) internally. This is achieved from using the system WYSIWYG editor or other HTML editing software.