Blog Archive

mmariah's picture

Your website may have more power than you think.

Mariah Gillespie (Intern) – September 6, 2009

image As the world turns increasingly towards the internet for almost any possible need–from grocery shopping to buying iPods to finding a soul mate–it's important to keep in mind the vast quantities of content available on the world wide web. In January 2009, the average web-using American went online 62 times, visited 115 domains, viewed 2,580 web pages and spent nearly 75 hours online, according to data from Nielsen Online.

But you can and should use these numbers to your advantage. Since people are already online, all you have to do is direct them to your site, and keep them there. And trust me, you want to. Three of the top four marketing channels for generating quality leads are online: websites, e-mail marketing, and SEO (search engine optimisation). According to a report done by the American Business Media and Forrester Research, 62% of business-to-business marketers said industry specific websites are effective at generating new leads.

Think of your website as a way of fishing for clients. Your bait has to be appealing enough to attract all sorts of fish, and luring them toward your hook is the first step to a successful catch. Will the fish bite, or will he keep swimming along?

Websites are often the first point of contact for potential clients. You only get one shot at a first impression, so you need to make it a good one. The first thing to think about is the overall appearance of your site–is it eye-catching? Are there flashy colours? Can you navigate around easily? Visually attractive websites form a positive impression in users' minds, and this impression sticks–despite any successive negative experiences that may occur. Researchers from Carleton University have found that the brain makes a decision about any given webpage is just 1/20th of a second. You don't have much time to impress, so drawing the customer in straight away is essential.

dsaxon's picture

Internet Censorship in China

Dain Saxon (Digital Producer) – August 13, 2009

Kevin talks to David Oldfield on 2GB in the (very) early hours of the morning about the hows and whys of China's censorship laws and how they affect us here in Australia.

Click below to listen:

 

dsaxon's picture

Broken Images = Broken Brand - the Importance of External Testing of Your Email Newsletter

Dain Saxon (Digital Producer) – July 9, 2009

Occasionally (but often enough to warrant a rant about) I receive an email that was obviously sent by somebody who didn't know what they were doing.

Many (too many) people see email as a quick and efficient means to an end - rather than an effective brand empowering communication tool. It is from these people that I receive emails with broken images, typos and broken links.

I shouldn't need to point out that sending an email with broken links and images in it undermines the point of sending it in the first place, and may end up doing more harm than good.

dsaxon's picture

Flash video promotion for Decideware.

Dain Saxon (Digital Producer) – June 19, 2009

Conference animation played behind booth to promote Decideware.

Melon spent five weeks from concept to design and build to produce this fantastic video for Decideware.

dsaxon's picture

If B2B marketing emails could talk

Dain Saxon (Digital Producer) – June 19, 2009

A skit on classic mistakes made by B2B email newsletters: failure to deliver value, use of no-reply addresses, poor targeting, failed personalisation, etc... Enjoy.