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Broken Images = Broken Brand - the Importance of External Testing of Your Email Newsletter

Dain Saxon (Digital Producer) – July 9, 2009

Occasionally (but often enough to warrant a rant about) I receive an email that was obviously sent by somebody who didn't know what they were doing.

Many (too many) people see email as a quick and efficient means to an end - rather than an effective brand empowering communication tool. It is from these people that I receive emails with broken images, typos and broken links.

I shouldn't need to point out that sending an email with broken links and images in it undermines the point of sending it in the first place, and may end up doing more harm than good.