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Have Twitter Got it Wrong?

Kevin Garber (General Manager) – April 13, 2010

We love Twitter ... a LOT!

So much so that we even built managetwitter.com - an application that has assisted 31 000 Twitters in the first month of launch manage their Twitter accounts. But we think their approach to monetisation is VERY ordinary, VERY linear and doesn't match up to the depth and breadth of the Twitter user's experience. "Promoted Tweets" will in addition only be able to add value to the Twitter user's experience in as much as advertising can ever add value.