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Case Study: Gloria Jean's Facebook Application

Dain Saxon (Digital Producer) – December 22, 2010

Client: Gloria Jean's Coffee International

imageAim: To promote Gloria Jean's Coffee, drive traffic and fans to the Gloria Jean's Facebook page and promote engagement by getting people to create a virtual Christmas card, integrated with Facebook, offer the user a free "buy one get one free" drink voucher for a Gloria Jean's coffee.

Timeframe: 6 weeks

Software used: FBML, Flash, Javascript, PHP

Challenges: • Lack of documentation on Facebook Markup Language (FBML) • Developing on Facebook platform • Profile authorization/authentication • Unique coupon generation, different coupons based on geological location • Optimising graphics while keeping file size down

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Gloria Jean's Coffee approached Melon Media to help with their 2010 Christmas Card campaign. The aim was to create an interactive Christmas card builder which also integrated with Facebook, giving the ability to send cards to your Facebook friends. This online promotion ran in tandem with in-store and product branding.

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Three Insights To Boost Your Email Newsletter Results

Dain Saxon (Digital Producer) – December 9, 2010

Death to IE6

What makes a good email?

With a relentless flood of marketing emails pouring into my newsletter inbox each day, it is all too easy for the less-than-standout (read: boring & poorly designed) emails to be evaporated away by my delete key.

I have become very quick and merciless at this. My time is my own to spend - and babble doesn't get a cent.

So when a well-designed/thought-out/interest-grabbing email causes me to hesitate before turning it to trash I take notice. Congratulations, you've just passed step one - getting your readers attention. If you've presented the email properly I'll be tempted enough to load images and click through your links.

So the question to be asked is this: "What makes an email 'good'?"

Here we look at three major influencing factors...

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Melon Welcomes A New Melon!

Dain Saxon (Digital Producer) – December 9, 2010

 

When Melon Media put out the call for a Junior Account Manager / Digital Producer, we were unprepared for the sheer quality and enthusiasm of those that applied.

We received scores of resumes and had a difficult time narrowing down the field, but after several interviews, a few reference checks and a full DNA scan we are please to welcome...

image *drumroll*

Josephine Small to the team!