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Three Insights To Boost Your Email Newsletter Results

Dain Saxon (Digital Producer) – December 9, 2010

Death to IE6

What makes a good email?

With a relentless flood of marketing emails pouring into my newsletter inbox each day, it is all too easy for the less-than-standout (read: boring & poorly designed) emails to be evaporated away by my delete key.

I have become very quick and merciless at this. My time is my own to spend - and babble doesn't get a cent.

So when a well-designed/thought-out/interest-grabbing email causes me to hesitate before turning it to trash I take notice. Congratulations, you've just passed step one - getting your readers attention. If you've presented the email properly I'll be tempted enough to load images and click through your links.

So the question to be asked is this: "What makes an email 'good'?"

Here we look at three major influencing factors...

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Melon Welcomes A New Melon!

Dain Saxon (Digital Producer) – December 9, 2010


When Melon Media put out the call for a Junior Account Manager / Digital Producer, we were unprepared for the sheer quality and enthusiasm of those that applied.

We received scores of resumes and had a difficult time narrowing down the field, but after several interviews, a few reference checks and a full DNA scan we are please to welcome...

image *drumroll*

Josephine Small to the team!

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JOB OPENING: Junior Account Manager / Digital Producer

Dain Saxon (Digital Producer) – October 19, 2010

- Work with a friendly smart team - Diverse role - Great CBD location

Melon Media (www.melon.com.au) are searching for someone. Someone who is friendly, well presented, smart, willing and able. Someone who LOVES digital. Someone who can code HTML. Someone who can talk to clients. Someone who not just uses, but loves and understands the internet.

Someone like you to fill the role of a Junior Digital Producer slash Account Manager.

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How to well and truly fail at email

Dain Saxon (Digital Producer) – September 23, 2010

I was alerted earlier today about a majestic fail by Spreets in both adhering to email etiquette and providing basic customer service.

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JOB OPENING: Junior Digital Marketing Assistant - Part Time

Dain Saxon (Digital Producer) – July 15, 2010

Junior digital marketing assistant - part time.

Job Description.

Attention punks and punkettes...

First - the list.

This is what we're looking for - in order of requirements.

Tick more than 75% of these and you'll earn yourself an interview.