[email protected] +61 2 9232 3722
Dain Saxon (Digital Producer) – July 15, 2010
Melon Media is an established digital agency and web applications company based in Martin Place Sydney. We consult to many medium and large organisations with respect to their websites and online marketing.
In addition to providing specialist web consulting, design and development services we develop niche web applications. Some of our current web applications include:
Kevin Garber (General Manager) – April 13, 2010
We love Twitter ... a LOT!
So much so that we even built managetwitter.com - an application that has assisted 31 000 Twitters in the first month of launch manage their Twitter accounts. But we think their approach to monetisation is VERY ordinary, VERY linear and doesn't match up to the depth and breadth of the Twitter user's experience. "Promoted Tweets" will in addition only be able to add value to the Twitter user's experience in as much as advertising can ever add value.
Dain Saxon (Digital Producer) – March 29, 2010
|Why you should care about what browser you're using. Or, Death to IE6!|
Please let me precursor this article with the disclaimer that this is not a rant about one web browser being better than another. It is the disclaimer that one web browser is worse than every other - and you are probably using it - and it is costing your company money. You can find out which browser you are using by reading on to the steps below.|
So let's begin.
The internet browser is the application you use to access the internet. It's the window that gives you access to hotmail, facebook and pictures of cute cats with funny captions.
This browser also gives you access to your company website, information and web-based applications - of which there are an increasing number.
By default for many people, this browser is Microsoft Internet Explorer. If you are in a corporate environment and your computer uses the Windows operating system (read: your computer isn't shiny and white and doesn't have a logo of an apple on it) then you will have this browser on your computer.
Moreover, if you work within a fairly large corporate environment the version of this browser may very well be Internet Explorer version 6. Version 6 is Microsofts most popular and most flawed browser.
To understand version numbers and why they are important it is perhaps easiest to compare them to the year models of cars.
The original Volkswagen Beetle was a very popular car, even a Hollywood legend, but that doesn't suggest that the newer model isn't faster, safer, prettier and just better. Not by a long shot.
If you were driving through a dangerous neighbourhood at night and it's raining, would you want to be in an old Herbie (likely to get a flat tire or break down at the wrong time), or the new bug (so you can scream out of there using your GPS and early warning system)?
That's what Internet Explorer version 6 is. An old bug. Popular, yes. Useful, mostly. Loveable, not so much. Unbreakable? Reliable? Safe? Not even close.
Metaphors aside, internet security is a big problem. Yours truly has even been affected by the odd virus, spyware and even a credit card skimming operation which saw $500 withdrawn from my bank account at a McDonalds in Toronto, Canada.
Malicious technology is evolving. Hackers try ever smarter ways to collect your personal and private information. As a result, the technology we use has also evolved to outsmart those trying to break it. But many users don't take enough of an interest in online security.
These users are making the bad guys' jobs easier.
This is an issue because there are some very simple steps to take, which will ensure a safer online experience.
Read on to find out what they are...
Dain Saxon (Digital Producer) – February 9, 2010
Are huge fines to legitimate companies fair, or are they just being made an example of?
On the 1st February, CommSec, the brokerage arm of the Commonwealth Bank, was handed down an AUD $55,000 fine for breaching the SpamAct compliance laws.
The erroneous emails failed to include an unsubscribe link.
There were three complaints from an estimated 6,000,000 emails sent over 12 months. So a 0.0000005 complaint rate.
Dain Saxon (Digital Producer) – January 28, 2010
Twitter. You've heard of it. You know, vaguely, what it's about. You've grown tired of having people recommend you join the Tweeps and Tweet your Twavels.
You may even have created an account, sent out a few bursts of 140 character wit - and then wondered, "What's the point?"
If so, you make up about 44% (source: Burson-Marsteller) of the accounts on the social network microblog cosmos.
The question is, do you really know what Twitter is used for?
Don't feel ignorant if you haven't worked that out yet. The majority of new users expect Twitter to DO something straight out of the box. This expectation comes from experiences with Facebook, Friendster and other social networking sites that have an apparent purpose.
It is fair then to understand many peoples confusion when trying to comprehend why Twitter is useful and why so many journalists, celebrities, marketers, bands, stay-at-home mums, big corporations and small trades-people have joined the flock.
Isn't it just a status update? Well, yes. And no. To understand let's first look at Facebook. When you first sign up to Facebook, it directs you to connect with people you actually know. This is instantly familiar, even to users with no online experience other than internet banking and the occasional group email.
"Oh, Joe and Flo are on Facebook, it's recommending I be friends with them."
You have made a familiar connection that you know will be valuable to you - all as part of the introductory sign-up process. You are guided in how to use the site. It's easy. It has a very direct purpose - connect with friends, share photos.
Twitter has no apparent purpose other than to post 140 character snippets of (useful or useless) information.
That's because (and this is the epiphany) Twitter isn't a site - Twitter is a tool.
A tool is designed to be good at one thing, applied to many different situations...