Melon Corporate Blog

(don’t) reply to this email

Dain Saxon (Digital Producer) - Aug 28, 2008

One of the strengths of email is that it is a medium that lends itself to both one way and two way communication.

Why is it then that so many companies display something similar to the following message in their email newsletters?

"Please do not respond to this email. If you would like to Contact Us, please click here for details."

The above is an example from a Centrebet (insert link) email that I receive regularly.  Curiously if I click on the "click here for details" link, I get taken to a page with a list of email addresses - why not just let me hit reply?

Business is about relationships - with your customers, suppliers, and other stakeholders. 

Anything that can help deepen this relationship is a GOOD thing.....

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Twitter in Plain English

Kevin Garber (General Manager) - Aug 28, 2008

Twitter is one of those web applications that is simple, elegant, growing incredibly fast yet difficult for some non industry people to understand conceptually.

The video below does a great job of explaining just exactly what twitter is all about.

You can follow our Twitter feed here.

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SEO Basics - Melon Interview with David Klein from OrangLine - Part 3 of 3

Dain Saxon (Digital Producer) - Aug 28, 2008

In part three of this series, Kevin continues his talk with David Klein from orangeline.com.au about the basics of SEO (Search Engine Optimisation).

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Welcome to James - Senior Developer

Kevin Garber (General Manager) - Aug 28, 2008

Just a short note to welcome James to the Melon Media & spellr.us family in the role of Senior Developer.

James has had solid experience building web applications and websites.

James will be working with Charl on spellr.us and other projects.

Welcome James.

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Bridge The Gap - A 6 Point Checklist for Effective Website Implementation

Kevin Garber (General Manager) - Jul 31, 2008

In the previous edition of our newsletter I explored the issue relating to ”Minding The Gap” - the important task of determining whether there is a misalignment between your organisation’s online strategy and its broader strategy. 

I noted that increasingly any organisation’s target market has high expectations of their online experience - an expectation that many organisations are falling short of.

In this article I want to provide you with a practical six point checklist that will assist in reviewing your online strategy and help you to “bridge the gap”.

Whilst every organisation is different and has its own unique requirements - there are some fundamental online elements that all organisations should consider.

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Wikis in Plain English

Kevin Garber (General Manager) - Jul 31, 2008

A brilliant video explaining how wikis work.

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SEO Basics - Melon Interview with David Klein from OrangLine - Part 2 of 3

Kevin Garber (General Manager) - Jul 31, 2008

Part II of our interview with SEO Expert Dave Klein from OrangeLine.

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Effective Website Implementation vs Website Use

Kevin Garber (General Manager) - Jun 30, 2008

I recently met with a client and together we reviewed their email newsletter campaign initiatives.

The client is a leading firm in their industry.

The discussion progressed to websites and their use in customer acquisition, up selling and retention.

The conversation went something like this:

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Michael Yardney talks with Kevin about his Property Update e-newsletter

Dain Saxon (Digital Producer) - Jun 27, 2008

In this interview Michael Yardney from Metropole talks with Kevin about marketing his fortnightly newsletter - Property Update.

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Hip Hop & SEO - An Unlikely Marriage

Kevin Garber (General Manager) - Jun 23, 2008

This video teaches us 2 things:

1. All the fundamentals of SEO.


2. How much easier it is to learn when material is presented in an interesting manner.

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