Email Marketing Articles and Tips

Kevin Garber (General Manager) – March 30, 2008

Offline initiatives to build your email databaseI went to a 3 day festival over the Easter break.

When I left the festival at the exit gate there was a volunteer wishing everyone farewell as they left.

He also had a clipboard and a pen and asked each and every person to fill in their details if should they want to be kept in the loop about the festival via email newsletters.

It reminded me that although it is crucial to have opt in boxes and other online forms in place offline initiatives are just as important.