Client: Gloria Jean's Coffee International
Aim: To promote Gloria Jean's Coffee, drive traffic and fans to the Gloria Jean's Facebook page and promote engagement by getting people to create a virtual Christmas card, integrated with Facebook, offer the user a free "buy one get one free" drink voucher for a Gloria Jean's coffee.
Timeframe: 6 weeks
Challenges: • Lack of documentation on Facebook Markup Language (FBML) • Developing on Facebook platform • Profile authorization/authentication • Unique coupon generation, different coupons based on geological location • Optimising graphics while keeping file size down
Gloria Jean's Coffee approached Melon Media to help with their 2010 Christmas Card campaign. The aim was to create an interactive Christmas card builder which also integrated with Facebook, giving the ability to send cards to your Facebook friends. This online promotion ran in tandem with in-store and product branding.